Creeps. Me. Out.

Dear Valued Readers,

For the past two years I’ve passed this sign every time I’ve driven to the stables where my horse resides in luxury at my ruinous expense. The sign sits at an intersection with a traffic light that I’ve timed so well I rarely catch it the red. So I can’t remember if I’ve ever read the sign before today.  

So when I caught a gander of it, I became momentarily uneasy. (But at the same time had to stop and pay my respects to the Blogging Goddess who I’ve decided guides all writer’s-block-plagued bloggers to their next subject. Thank you Goddess.) 

Please let me know if you think the same thing I think when you read the sign. “Summer Sizzle Savings” is just not a phrase to used to support a sales campaign for a memorial park. Just seems wrong, uncomfortable, unseemly. Are you with me? 

I’m a marketer. Creating thought provoking phrases guaranteed to suck in droves of enthusiastic clients is a challenge. And I’m the last one to begrudge any business the opportunity to achieve its marketing goals. But a “Summer Sizzle” sale for a cemetery? Three words come to mind. In this order. Creeps. Me. Out.

Just plain creep-a-nacious. 

Feeling itchy?